We’re all secret shoppers. We want to be sure a company’s or individual’s words match their actions. We ask for personal recommendations, read online reviews and investigate online presence. For the purposes of this article, let’s focus on the last item.
What can you do to build your online reputation?
1) Be where your target audience is online.
With 364 million professionals, chances are you already have a LinkedIn account. Make sure your profile is up to date with a profile photo, current position and a relevant title (be more explicit than “Real Estate Investing Professional”).
Beyond LinkedIn, Twitter is the network for engaging influencers and building your thought leadership. Proper use of hashtags will help you find others and others find you. Some examples include: #REI, #realestate and #investing. A free tool like Hashtagify.me will help you identify related hashtags.
New to Twitter? Read Mashable’s Twitter guide for beginners.
2) Be relevant.
While you might be interested in sports, cuisine and travel, your target audience might not share these passions. The best way to project your authority in real estate investing is to focus on content relating to just that.
This is not to say you can’t talk about complementary topics. For example, #REI, #money, #investing, #business and #marketing can be closely related. Use hashtags to find others, but also use hashtags to organize your social efforts. You may, for instance, want to share a weekly #REItip.
3) Be regular.
Too often people become hyperactive on social media, only to fizzle out a few days later. As the saying goes: “What you do every day matters more than what you do once in a while.”
To put some numbers behind this idea, as many as 45% more sales opportunities are created from 15 minutes a day spent engaging a social media audience.
These three tips will help you enter the social media arena, or if you’re already there, they help you find more success from your current efforts.